8 Must Know Tips If You want to Avoid Failure in Ecommerce Industry

Starting an Ecommerce business can be quick, easy and not very expensive. Everyone prefers to find the product online instead of finding in the local store. Creating a successful online business is very challenging and have around 80% of failure rate.

If you are planning or running run a eCommerce business these are the tips you must keep in mind to avoid failure.

Responsive and Appealing Website

Website is the source from where shoppers buy the products so your website must be responsive for all devices. In websites, product images are the prime focus to convert leads into sales. Responsive and fast website are always in good books of search engines – resulting increase in Click through rate and Ranking.

Photography

Shoppers cannot inspect your products physically, they only buy your product after viewing images on the website or app. You need a strong visual representation of your products to understand it, want it and buy it.

Security

Websites must be secure so that shoppers can transact without any fear. If they don’t find your website secure, they don’t prefer punching their payment details on your website. Consider using SSL Certificates and security images on the payment page so that shoppers share their details without second thought.

Social Media

Social Media platforms build and raise awareness for your brand. It allows people to know about the products you are offering. Now a Days, people prefers to spreads their words using social media, if they had good experience with your brand, they will share their experiences for sure.

Contactable

Your Website or App must have accurate and sufficient contact details displayed correctly. Support team should be available at the timing you have mentioned on your website or app. Shoppers query or complains must be answered in the provided time frame.

Transparency

Ecommerce business must be transparent about the returns and exchanges. Return and Exchange policy should be mention on the website and displayed while shoppers placing an order. Search Engine always attempt to provide the best possible result in Organic Search and ads. Lack of Return and Exchange policy, Negative experience and bad reviews can penalize your website or app in ranking on search engine.

Terms & Conditions and Privacy Policy should be mentioned properly so that shoppers will not end up with surprises. Be Open and Honest while mentioning terms and conditions , it impacts positively on shoppers.

Inventory

Inventory management is one of the most significant problem faced in Ecommerce industry. In order to get good return on investment, you have to invest just right amount of money to buy inventory. You should track real time information to find which product is doing best. Vendors must be flexible to provide products and services as per requirement on time.

Patience

An eCommerce business takes time to grow. Don’t start imagine that you will start getting profits immediately. Don’t get surprised if it takes several months to get even meager profits.

You always need to keep in mind that you are not in only one who is selling the products. There are already giant in the Ecommerce industry like Walmart, Amazon etc.

Wrapping Things Up

This is a non exclusive list of tips you must keep in mind while planning or running a Ecommerce business. Start with a plan focusing on the areas and segment you want to cover. Make sure your Ecommerce store is as easy to navigate as walking to the local store.