6 Gigantic Influences of using High Quality Product Images in Ecommerce Website
Images are the prime focus on Ecommerce websites. More than 90% of sales are cracked just because of high quality images. Everyone prefers to check product images before investing his/her money on a product.
Why high quality images are so important in Ecommerce websites?
Because visitors prefers to view the product before contacting or buying your product, so images plays an important role in converting lead in to sale. If your images are not satisfactory or not up to the mark, visitors starts looking for alternate.
Table of Contents
Grab Attention
High quality images grab attention of the shoppers and make them to click and view the product. Images influences shoppers to buy the product. Sales process starts from grabbing the attention of the visitors. So if you want to increase your sales, you must use high quality images on your website.
Increased Click Through Rate
High quality images provoke visitors to click on them and view the product. Images are the only source which makes visitors to buy your product. When shoppers clicks on your products, it dramatically increase click through rate which helps your website and product to rank high in search engine.
Driving Sales
Images plays an important role in sales because after viewing the images, shoppers made their mind whether they want to buy the product or not. Quality Images also helps in reducing cart abandonment.
Reduce Returns and Exchanges
Quality images helps in reducing returns and exchanges as they bought exactly the same product they are viewing in the images. If product images are the like the product look like, return and exchange rate will automatically increased.
Enhance Shopping Experience
Quality images enhances the shopping experience of the shoppers. They have product images in their mind while buying your product and eagerly waiting for the product to view in real. Quality images also helps in increasing your brand awareness by putting words in shoppers mouth that they spread to their friends and family.
Boost Customer Trust and Retention
In Ecommerce business, images are the only source of building reputation and trust with visitors, because they won’t prefer contacting you until & unless they like you product. If your product images fascinates them, they prefers visiting your website before buying a new product.
Wrapping Things Up
In Ecommerce business to boost sales, quality images are must. There are lot of factors needs to be kept in mind while processing high quality images like Cropping, Background, Colors, Structuring, Brightness, Contrast, Exposure etc.
